WhatsApp Business New Pricing Explained [2023]
From June 1, 2023, WhatsApp’s pricing will be based on four conversation categories: marketing, utility, authentication, and service. Businesses will be charged according to the category of the initiated conversation. A free tier of 1,000 service conversations remains, and the free conversation window extends from 1 to 3 days, enabling more flexible communication strategies for businesses on WhatsApp.