CRM Marketing - The Alpha Growth

How To Drive Customer Retention with CRM in 2024

3 Comments / CRM Marketing / By Raviraj R.

In today’s fast-paced business world, keeping customers coming back is more important than ever. Customer retention isn’t just a buzzword; it’s a critical factor for sustainable growth and profitability. While acquiring new customers is essential, retaining existing ones often proves to be more cost-effective and impactful. Enter Customer Relationship Management (CRM) systems—a powerful tool designed …

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Retention vs Acquisition: Balancing Business Growth in 2024

3 Comments / CRM Marketing / By Raviraj R.

Achieving a balance between customer retention vs acquisition is essential for sustainable growth. While both strategies are important, finding the right equilibrium ensures that businesses can retain their existing customers while continuously expanding their customer base.

CRM Marketing: Learn to Grow Your Business in 2024

5 Comments / CRM Marketing / By Raviraj R.

Customer Relationship Management (CRM) Marketing is all about managing and analyzing customer interactions and data throughout the customer lifecycle. The goal? To improve customer service, increase retention, and drive sales growth. Key data sources include your company’s website, phone interactions, email exchanges, live chat, and social media engagements.