Introduction As a Retention Marketing Expert, I understand the importance of finding innovative ways to reach and engage with customers. One platform that has truly changed the game is WhatsApp. With over 2 billion users worldwide, it’s a powerful marketing and automation tool that helps businesses build strong relationships with customers, retain them, and boost …
In today’s fast-paced business world, keeping customers coming back is more important than ever. Customer retention isn’t just a buzzword; it’s a critical factor for sustainable growth and profitability. While acquiring new customers is essential, retaining existing ones often proves to be more cost-effective and impactful. Enter Customer Relationship Management (CRM) systems—a powerful tool designed …
How To Drive Customer Retention with CRM in 2024 Read More »
Achieving a balance between customer retention vs acquisition is essential for sustainable growth. While both strategies are important, finding the right equilibrium ensures that businesses can retain their existing customers while continuously expanding their customer base.
Customer Relationship Management (CRM) Marketing is all about managing and analyzing customer interactions and data throughout the customer lifecycle. The goal? To improve customer service, increase retention, and drive sales growth. Key data sources include your company’s website, phone interactions, email exchanges, live chat, and social media engagements.
From June 1, 2023, WhatsApp’s pricing will be based on four conversation categories: marketing, utility, authentication, and service. Businesses will be charged according to the category of the initiated conversation. A free tier of 1,000 service conversations remains, and the free conversation window extends from 1 to 3 days, enabling more flexible communication strategies for businesses on WhatsApp.
