Hi.

My name is Raviraj R. I'm a Growth Marketing Expert.

I create Revolutionary Retention Strategies that Drive Unparalleled Growth, Multiply Profit, and Create Customer Loyalty.

I have worked with:
The logo of Swiggy - Online Food Delivery App
The logo of HealthifyMe - HealthifyMe is India’s #1 and Asia’s most loved health and fitness app, loved and trusted by more than 35 million users.
The logo of Zymrat - an innovation-led D2C performance wear brand with technology at our core
The logo of Zlade - Zlade is an assortment of personal care and intimate hygiene products for men and women.

With 15% MoM growth rate, my retention strategy across CRM channels generated a monthly GMV of over Rs. 1.96 crore.

Raviraj Ramavarapu, the owner of The Alpha Growth

About Me

I’m all about the thrill, the excitement, the rush of seeing those retention numbers shoot through the roof. I’m like a shot of adrenaline straight to your business’s heart, pumping it up and making it come alive via growth marketing.

You want results? I’ll give you results. I’ve taken on some of the toughest categories out there, from apparel to cabs to home services to diagnostics, and blown them out of the water. I’m talking Rs. 1.96 crore in monthly GMV, 34,690 orders, and a 15% growth rate month over month. You want growth? I’ve got it in spades.

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Years of Experience
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Crores Generated

My Experience

I am a Growth Marketer with a diverse background in retention marketing. 

I have over 5 years of experience in developing and executing successful omni-channel marketing campaigns that drive user engagement, increase subscriptions, and boost revenue. 

At MyGate, I served as a Marketing Manager where I built omnichannel marketing campaigns with cross-functional teams to increase app traffic, user events, conversion, and retention.

I scaled three categories – Cab Services, Home Services, and Diagnostics – and achieved monthly GMV of Rs. 1.96 crore. I improved retention for cab services and launched a new service that was scaled at 8.98% conversion.

I analyzed user segments based on data-led insights and scheduled communication while ensuring active frequency capping.

As a Copywriting and Creative Campaign Manager at Zymrat Activewear, I generated more than Rs. 1.5 crore revenue per year and achieved 48% retention MoM through the creation of over 700 CRM campaigns. I managed graphic designers, customer success associates, and a social media manager.

At Swiggy, I served as an Executive-ORM where I resolved over 10,000 customer queries across social media platforms. I effectively communicated with teams to drive customer satisfaction and maintain a positive brand image. 

I take risks and come up with crazy ideas that work.

I’ve tackled tough industries and generated over Rs. 1.96 crore in monthly GMV with a 15% month over month growth rate.

I know how to analyze and target user segments, and my campaigns are top-notch. If you’re ready to watch your business skyrocket, I’m your guy. 

2022

Marketing Manager

Scaled Omni-channel campaigns (In-App, Email, WhatsApp & SMS) to increase product adoption & revenue.

2021

Campaign Manager

Executed end-to-end Email & WhatsApp marketing & automation  to generate 25% of Brand’s revenue.

2020

Copywriter & Content Associate

Created revenue generating content strategy for all paid and organic channels. 

2019

Online Reputation Executive

Social listening expert maintaining a positive Brand Reputation across various digital & social channels.

CRM Marketing Resources

I am providing you with FREE CRM Marketing Resources and Strategies, all in one place. No more hunting around on the internet for scattered content. 

The Latest from The Blog

I’m writing blogs that give out free CRM marketing resources and strategies, all in one single point.

No more searching around for content in different places, I’ve got you covered. It’s like finding a needle in a haystack, except I’ve already done the digging.

Get your marketing game on, and check out my blogs now!

What is Email Marketing?

Email marketing, my friend, is the art of using email to promote your product or service to potential customers. It's like shooting a message straight into their inbox, and if done right, it can boost your revenue!

What is WhatsApp Marketing?

WhatsApp marketing is the new-age marketing technique to promote product or service. It's like sliding into your customers' DMs, but with their consent, of course! Trust me, this is the next big thing in the world of marketing.

What is CRM Marketing?

CRM marketing, folks, uses customer data to promote retention and drive sales growth. It's like nurturing a personal relationship with your customers, but on a grand scale. It's the secret sauce to make your business thrive!